Thursday Mar 14, 2024
Digital Hustle: Mastering Marketing with Jon & Mike | Lazy Leverage #20
Mike has taught me more about REAL entrepreneurship than anyone other than my Dad. Mike and I have worked together for almost 7 years, and talk pretty much every day. He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor. He has created a new retargeting service, that I am customer of, and has been crushing for us. Full disclosure - If anyone signs up off my twitter, he has to send me a Lou malnati's Pizza - so I am just shilling at this point. Love Mike.
--
Through our conversation, you'll discover:
00:00 Introduction to Mike Costigan: The Entrepreneurship Mentor
01:12 Learning Digital Marketing and Entrepreneurial Scrappiness
02:02 The Philosophy of Customer Acquisition and Building Relationships
04:18 Embracing the Challenges of Entrepreneurship
16:35 Survival and Success in Business: Lessons from Experience
18:07 Exploring the Power of Retargeting in Digital Marketing
21:41 Exploring the Power of Retargeting
22:03 The Mechanics of Retargeting: How It Works
23:03 The Cost-Effectiveness of Retargeting
23:40 Building a Comprehensive Retargeting Platform
24:23 Leveraging Retargeting for Different Business Models
29:01 Success Stories and the Impact of Retargeting
30:37 Technical Insights and Strategies for Effective Retargeting
35:11 The Future of Business with AI and Retargeting
40:26 Concluding Thoughts on Retargeting and Business Strategy
Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.